For more information on calculating your organic click-through rate, see organic click-through rate. If your page appears in the search results yet has a low CTR, you may be missing out on potential visitors. However, some pages—like a contact page—might naturally show higher bounce rates. Bounce rate tracks the percentage of visitors who leave a page immediately without engaging further.

I’ll explain what each of those user engagement ranking factors mean below and whether each of them can help you, or hurt you. A lot of marketers are still focused on backlinks but there is no point in building backlinks if you don’t have quality content serving your core customers. They’ll lower your ranking for it, too, because above all else, Google needs to keep its users satisfied. That happens when searchers are shown high-quality content that matches their search query.

Real Business Information

You also have the option of 302 redirecting a page, but this should be reserved for temporary moves and in cases where passing link equity isn’t as big of a concern. You’re temporarily siphoning traffic through a certain route, but it won’t be like that forever. Say you move a page from example.com/young-dogs/ to example.com/puppies/. Search engines and users need a bridge to cross from the old URL to the new. Before you can do anything meaningful with the crawl error report, it’s important to understand server errors and «not found» errors. For more accurate results, monitor and use the Index Coverage report in Google Search Console.

Google Page Experience (UX) is a set of metrics and factors that evaluate how users perceive their interaction with a web page. Also, create a site structure where users can quickly access pages within three clicks. Search intent (or user intent) is the reason a user conducts a specific online search. However, avoid keyword stuffing and don’t force the keywords in the content.

#1 – Negative Social Velocity

You can apply AIOSEO’s internal linking recommendations in 1-click without manually editing each post. For example, if they use the word “compare,” they’re likely trying to decide between buying a product. But whether you decide to try Google AMP or BHS Links not, you still need to be sure that your site is 100% optimized for mobile devices. For a more in-depth overview, check out this guide on how to use Google Search Console to improve your SEO. First, search Google using the terms you think your customers will use.

Mobile-friendliness refers to how a website looks and performs when someone views it on a mobile device. Mobile-friendly sites provide a good user experience by using a responsive design that adjusts the content so that it looks good on every screen size. There are 200+ SEO ranking factors that help search engines determine which sites should show in search results and how they should rank. If you want your site to claim the top spots on SERPs (search engine results pages), you need to optimize your online presence to cater to these factors. Google ranking factors are signals that determine a webpage’s position in the search results for a relevant query.

How To Manage Old Content on a News Website

A huge hunk of Google’s job is simply spent trying to figure out what your content is «about.» This is easy for humans, but hard for computers. To accomplish this, they employ a lot of advanced techniques like Natural Language Processing (NLP), phrased-based indexing, and machine learning. Google’s job is to give people web results that satisfy their questions, so if you don’t satisfy intent, you’ll likely not rank very well for very long. Starting with your keyword theme, ask first how you can create value. At this point, we likely have dozens or perhaps hundreds or thousands of potential keywords to work with. No matter how smart you are, your competitors have already figured out—either by accident or design—which keywords are the most lucrative.

• 5xx errors are server errors, meaning the server the web page is located on failed to fulfill the searcher or search engine’s request to access the page.
• Publishing better content with a proper SEO strategy is more important.
• Poor navigation, cluttered layouts, or slow load times may cause an increase in bounce rates, sending notifying search engines that your website isn’t providing value.
• To ensure Google can understand your site structure, submit a sitemap, which is essentially a site directory.
• They use this metric to determine if your website is still alive and give a lot of credit to sites that frequently publish articles.

A simple way of finding the latest information to keep your content fresh is by using Google Trends. Google values transparency when it comes to businesses, meaning it wants clear, consistent, and easy-to-find information about your business details. HTTPS (Hypertext Transfer Protocol Secure) is a secure protocol that encrypts data transmitted between a website and its visitors.