White hat SEO is not just about following guidelines but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat SEO is in many ways similar to web development that promotes accessibility,51 although the two are not identical. Screaming Frog’s beauty is simulating how search engine bots crawl your site. It can show issues with broken links, duplicate content, metadata, redirects, and internal linking. Researching keywords and competitors can help inform your SEO strategy so you know exactly how to proceed with your content and advertising.

The design might be the most underrated part of content marketing. And this Search Intent optimization helped my post crack the first page of Google within a month. Specifically, you want to link from high-authority web pages to pages that need more authority. There’s a lot more to on-page SEO than I could cover in a single post. In this case, you want to publish content that’s 10x better than what’s out there. Specifically, I published an ultimate guide to mobile optimization.

How to Get Started with SEO

Search engines, particularly Google, have become more sophisticated in understanding a website’s content and context beyond just the domain name. The focus has shifted towards quality content, user experience, mobile-friendliness, and other SEO factors. While a keyword-rich domain can still provide a slight advantage in terms of relevance and branding, it’s not a make-or-break factor for SEO success. It’s more important to choose a domain name that is memorable, easy to type, and aligns with your brand. If it can naturally include a keyword without forcing it, that’s a bonus, but the overall quality and authority of your website play a much larger SEO Anomaly role in your SEO marketing performance. An SEO strategy is a plan to create, optimize, and promote content to improve its visibility in search engine results, attracting more organic traffic to a website.

Attract and Engage Customers with Digital Marketing

If Google finds a lot of images about dogs on a page, it has a very good reason to think that the page is about dogs. If you were Google, that’s the kind of results you’d like to avoid. So, for example, if you describe your page as a recipe, provide a complete recipe that is easy to follow, rather than just a set of ingredients or a basic description of the dish. One reason for this may be that Google moves to serve search journeys rather than search queries. Google expressed philosophy on that through E-A-T principles (expertise, authoritativeness, and trustworthiness). E-A-T is known to have a significant impact on queries in the Your Money or Your Life domain (i.e., health, financial topics, safety, etc.).

SEO can help your website rank higher in search results and consequently drive more traffic to your website, it’s just that ranking and traffic are a means to an end. There’s little use in ranking if no one is clicking through to your site, and there’s little use in increasing your traffic if that traffic isn’t accomplishing a larger business objective. You can get a glimpse of user intent by Googling your desired keyword(s) and evaluating the current SERP. For example, if there’s a photo carousel, it’s very likely that people searching for that keyword search for photos.

• So, for example, if you describe your page as a recipe, provide a complete recipe that is easy to follow, rather than just a set of ingredients or a basic description of the dish.
• Alt text is a short, but descriptive piece of text that explains the relationship between the image and your content.
• That means, if you want to see an agency’s pricing, you’ll need to contact them, which isn’t convenient in the early stages of hiring an SEO firm.
• They work together to determine the most useful and relevant results.
• Some brands are already winning in generative search because of their positioning in media, third-party content, and user discussions.
• And almost every currency combination has its own distinct page.