If you do a lot of link building, you know that finding niche-relevant link prospects is not always easy. You’ll get search engine traffic faster… and eventually, rank the page SEO Anomaly for more than one term. Finally, add internal links from those authoritative pages to the landing page that needs a boost. If you’re getting clicks from a keyword on page 2 or 3, you can be pretty sure that keyword has some decent search volume.

• The tool, which boasts more than 50,000 users, also returns handy data for each keyword, including the search volume, CPC, and level of competition.
• With good SEO, your website can surge to the top of search engine results pages (SERPs), helping more people find your products and services.
• There are two ways to use The Google Keyword Planner as a keyword generator.

Utilizing Keyword Research Tools to Identify Relevant Keywords

It lets you pull out key topics and build your own content outlines. This could indicate that now is the perfect time to publish a guide, blog post, or landing page about that keyword. My favorite thing in Clearscope’s keyword research tool is the “Trending” tag.

Keyword research is the process of finding & analyzing what relevant audiences search for in search engines. The tool lets you monitor your overall organic visibility, where 100% means a top ranking for all keywords and 0% means you rank outside the top 100 for all keywords. It most commonly involves link building, which is the process of getting other high-quality websites to link to your website.

SEO vs. PPC

Targeting high-volume keywords means competing with high-quality sites that have higher authority. When people search for “doctors near me” or “pet stores near me”, search engines will identify their locations through their IP addresses and present relevant results accordingly. To get a spot on local search results, it is necessary to optimize your local SEO. If your website runs on WordPress, you can use one of the top SEO plugins to assist you in these areas. SEO plays a crucial role in ensuring your website reaches the right audience.

One of the best linking strategies is internal linking, or linking between pages within your own website. This is simple as you have control over all your pages and can easily add links from one to another. By linking lesser visited pages to stronger pages within your own site, you are sending Google a signal that both pages are important. One of the factors that Google takes into consideration is page speed or loading times. How fast your website loads is an important element of user experience. A slow website will turn users away from your site before they even see what it has to offer.

If you’re working with an existing website, it’s rarely a good idea to change the URL structure; it may break things. More searches are now done on mobile than desktop.3 So it’s critical that your website is as pleasant to use on mobile as on desktop. Nobody wants to visit a website that looks like it’s from the ’90s.

Understanding and Catering to Search Intent for Target Keywords

These tools can help you keep up with your competitors across traditional search engines, social media platforms, AI search, and more. This will help determine which subtopics you’ll create content around. Which is why it’s important to think about optimizing for topics. Digital PR is one of the best SEO tactics focused on link building. Which is a process designed to earn links from high-authority websites. Google is generally good at ignoring bad links pointing to your site.

There are also a few subtypes of SEO focusing on specific business conditions such as local SEO, ecomerce SEO, or enterprise SEO. But if you want a full list of all the types of SEO, we compiled one here (67 types of SEO to date). SEM (Search Engine Marketing) has the broadest scope of those three, encompassing generating traffic from organic search (SEO) and paying for traffic with PPC search ads.